I continue to ruminate on the idea of offering full-day integrated seminars. What I am thinking is that if I can go into a community and do an all day event that has four different and possibly disconnected lectures, then surely I can integrate them and create something like those business seminars on marketing, or grant writing or dealing with handsome balding men in blue shirts (c’est moi!). But there continue to be lose ends I need to deal with. For instance
I have a nice series lectures in mind that I can integrate into a single seminar. I have some ideas on how to find co-sponsors, and how to run events on my own.
Recently I started to think about how to use the internet and other direct marketing to promote registration. I even found a seminar on the topic! But I also found a six page paper By Dr. Ralph Elliott entitled,”How to Overcome the Nine Most Common Objections to Registering for Your Programs”
Dr Elliott has some interesting ideas that impact on the whole approach. How to increase my credibility as a lecturer and authority on the topic is one interesting aspect. Another deals with the use of testimonials by satisfied students. Its worth a look. As I read the article I could see how it would impact on how I designed promotional brochures, and web sites, what I did to the registration process, and how followup activities were handled. Most enlightening.
Check it out and send me your comments.