Here’s an idea to: promote your services, establish yourself as an expert in youir field of genealogy, distribute your own value added product, and generate additional revenue.
As I was preparing material for my forthcoming British Columbia Roadshow I realized some of my handouts are getting packed with lots of pages of valuable information. For the workshop formats this leads to the creation of a workbook. But the lectures are a bit different. This afternoon I stumbled on a reference to seminar speaker Paulette Ensign and her tips booklets. Paulette teaches about relationships, and I teach about finding ancestors, but I am not so stupid that I cannot appreciate a clever idea. What are her tips booklets?
- Tips booklets educate a target audience with tips techniques or strategies
- Tips booklets are simple in design and format with minimal graphics photos or colors
- They measure 3.5 by 8.5 inches
- They contain 16-28 pages
What topics suit you? What niche area do you specialize in? Cuban passenger lists? English censuses? Nevada mining records? Whatever you research about, you probably have tips on how to search these records. Create a tips booklet.
What do you think?
I think I need more time!