Monthly Archives: October 2006

Blogs in Marketing Your Gen Ed Business

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I use WordPress for this blog. Many have asked how to learn more about it. There is a little video talking about why you should use WordPress.com for your blog. Take a look. You can see it here.

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Business Card Design

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The Hermit poet and I were discussing business card design last night. He was particularly pleased with how his new card as editor of Box Car Poetry Review looks. Mine is very basic so I took out my cache of your cards collected at conferences across the continent, and through daily business to look them over. Mine is OK but not stellar. Here are six ideas I think might improve our business cards and make them more usable. Of course the card will not compensate for a dirty shirt, or a dab of Dijon’s on your chin. Continue reading

Post Script to Transcription

Saw this reference the other day. you might want to check it out:

Michael E. Stevens and Steven B. Burg, Editing Historical Documents: A Handbook of Practice (Walnut Creek, CA: AltaMira Press, 1997)

Alternate Teaching Models: Behavioral Models

picture-009.jpgBased on the work of Skinner, a large number of approaches to learning have been developed, each taking advantage of the learner’s ability to modify behavior in response to tasks and feedback. Essentially, stimulus and response. These models are used in a wide variety of applications, from teaching information to changing habits, decreasing phobias, and learning to control one’s own behavior. Continue reading

Models for Building Web-based Instruction

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While researching “learning dyads” I found this interesting paper on approaches to on-line course design. Click here if you are curious enough to read an academic paper. What do you think?

Nothing to do with Genealogy Education

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The Hermit Poet performed recenty at a Vancouver arts community event. I’m proud to be a part of his life.

Getting Attention: The Core Concept of Marketing

picture-130.jpgPutting together a lecture tour is hard work. I only gave myself seven months lead time, a big mistake. You need time to build relationships with potential host genealogy groups. Its been claimed that the essence of marketing services like genealogy lectures and workshops is getting attention. Recently I learned about four main ways to get attention; clearly communicating your marketing message.

The four ways to communicate your marketing message are by communicating the following: Continue reading