Use the blog as a journal lof your business liofe as a speaker. Chronicle your travels, seminars, workshops consultations , adventures etc. Be sure to include lots of names of clients and key contacts. Remember to link posts to client sites. Weeks, months, even years after speaking engagements, you will be able to look back at past successes.Well, almost like a journal. Don’t confess undieing love for some genealogy hero. Be discrete but have fun. It is fun.