In the last year or so I have been thinking about doing a free newsletter to serve certain potential clients. E-newsletters or E-zines can be a very simple way to add value to my services and keep my name and services before the public. Many professional seminar speakers have them, as do genealogy service outfits.
Professional Seminar speaker, Bob Prentice explains how he obtains potential subscribers, ” When I hand out my meeting materials I include a small index-card-sized piece with the benefits of subscribing to my weekly e-newsletter on one side. On the other side they can write in their contact information and leave it in a box at the back of the meeting room.” Louise St. Denis at the National Institute for Genealogical Studies has a draw for a free on-line class at her lectures, and collects email addresses, then emails an invitation to join her mailing list. I have tried that, but I have also included a sign up on the evaluation form, offered to answer any question if its written up and includes an email address. Genealogists are hungry for information. These methods work wonderfully to capture new subscribers. This is a great “after-care” program also.
The challenge now is to send something they value. You do not want to be a spammer.
What do you think/