Tommy Yan, a dynamic Asian-American motivational speaker has some interesting ideas on e-newletters to elevate them to a higher standard and motivate your potential and present clients for your genealogy speaking venture. Too many of those e-newletters or E-zines are 100% information free. Here’s Tommy’s seven deadly sins for e-zines
- Itsy Bitsy Content. No meat. No spuds. Nothing to sink your teeth in.
- Annoying advertisements. Tommy says if you need ads, group them together, do not interrupt the content.
- Sounding like a smartass. Studiously avoid pomposity and arrogance. Be humble. give credit to others.
- Rampant reminders. Do not overwork the frequency of the newsletter. Eight to twelve times a year, consistantly is good as I see it. Likewise be cautious about including too frequent reminders of your upcoming events.
- Stagnant subject lines. Subject lines need to entice. Seperate yourself from spam like subjects, and subjects like “Genealogy-Education Issue #412”
- Dead links. I hate it when my own fail. you must feel the same.
- Consistantly Inconsistent. There is a comfort in pattern, and a value in consistant strong issues.
I could benefit from this advice. But what do you think? Check out Tommy Yan.