Getting Attention: The Core Concept of Marketing

Putting together a lecture tour is hard work. I only gave myself seven months lead time, a big mistake. You need time to build relationships with potential host genealogy groups. Its been claimed that the essence of marketing services like genealogy lectures and workshops is getting attention. Recently I learned about four main ways to get attention; clearly communicating your marketing message.

The four ways to communicate your marketing message are by communicating the following:

Advertisement

Workbooks: Another Look at a Useful Tool

A good workbook can reinforce or expand on your lessons, workshops or lectures by reviewing and expanding on concepts you introduce in your aural presentation. It does this by asking each learner personally to respond to your questions. Lets explore this a bit.

Negotiating Speaking Fees: The Speakers View

 

Recently, on the Genealogical Speakers Guild list I posed some questions about speakers fees. I was curious about how flexible speakers were on their fees, knowing that a good one hour lecture represents and investment of 50 hours work -time that could be used serving paying clients. And thus a four lecture seminar means a 200 hour investment. At $25 per hour thats a $5000 investment. Speakers were asked if they would barter for part of the fee. I was surprised at the large number of respondants who reduced fees, and how few mentioned bartering for some of the fee. But its the desenters, the speakers who would not budge on fees that made most sense to me.

Negotiating With Speakers

Meet Marsh William Hambrook (1805-1874)  my immigrant ancestor, and by necessity, a pretty fair hand at negotiating a deal, especially to obtain a good horse. Those bargaining skills  are often neglected in our credit card society but are very useful if you are shopping for talented speakers, workshop leaders etc for your library or  genealogical society. Here’s what I mean.

Seminar Announcer: Leads to Free Learning Opportunities

This photo of my grandparents with my Mom on granddad’s knee is a reminder of their educational philosophy. Granddad was a curious, pragmatic rancher. Grandma grew up in a home in England where indepenent learning was prized. They taught Mom a very

pragmatic approach to independent learning. Which brings me to this post. How would you like to get weekly announcements of audio lectures, many of them free that could help you improve your genealogy business. Check out Seminar Announcer
http://www.SeminarAnnouncer.com

What do you think?

The Door Prize Gambit for Identifying Potential Clients

I offer a door prize at my presentations. Someone once asked if it was a real door. I wish I’d thought of that. I recently disposed of and old set of shower doors. No, a door prize is a prize for which anyone enterying the door at and event was eligible. Its not a raffle. Its a givee-away to wake up the people , add a little excitement and add value to the learning experience.

Institute for Genealogical and Historical Research

Elissa Powell, one of my favorite Pennsylvania genealogists, e-mailed to announce that registrationa are now open for Samford University’s Institue for Genealogical and Historical Research next June Here are the courses offered this time.

Tips for Program Planners from my Experiences

If you are involved in doing program and event planning for your local , regional or other genealogical society, you might benefit from the speaker’s experiences that follow. I invite you to read and take note.

“Becoming an Excellant Genealogist” Conference

Received a message from my friend Loretta Evans that I thought deserved more notice. Here’s what she wrote:

“I want everyone to know about the upcoming professionals’ conference,
sponsored by ICAPGen and the BYU Center for Family History and Genealogy.” Here are the details:

Major Genealogy Conference in Ogden, UT – Oct. 6-7

A recent note from Holly Hansen describes an up coming event in Ogden, Utah. Here’s what she wrote:

On Oct. 6-7, the Northern Utah Family History Conference will take place in Ogden, Utah at the Eccles Conference Center – offering exciting presenters and exhibitors from all over the United States. Here are a few of the highlights: