Category Archives: Speaking Business

The Door Prize Gambit for Identifying Potential Clients

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I offer a door prize at my presentations. Someone once asked if it was a real door. I wish I’d thought of that. I recently disposed of and old set of shower doors. No, a door prize is a prize for which anyone enterying the door at and event was eligible. Its not a raffle. Its a givee-away to wake up the people , add a little excitement and add value to the learning experience. Continue reading

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More Reasons to Blog about Your Speaking Engagements

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Here are a few more reasons for you to write a glowing review of every lecture or workshop you deliver.

Content generation. By making notes about each speech and recording them on your blog, you are managing your content for future speeches and books. One speaker told me, “I can’t tell you how many times I referred back to old post-speech blog postings to help me with a current project.” I find that intriguing .

Attract new customers. When people read about how you helped a certain genealogy or historical organization, they’re going to say, “Hmmm…I wonder if he could do that for my group? Maybe I should give him a call…” And you’d better believe getting folks to call you about speaking is a whole lot better than making a cold call.

Customer service. By blogging about your speech, the venue, the client and the audience, you compliment your customer. think about that for a moment. Be sure to email your meeting planner contact and invite him/her to read the glowing post. And be sure to link to the host’s web site. It’s the best thank-you note in the world.

Credibility and celebrity. Blogging your lectures results in more credibility for you as a speaker, and enhanced celebrity status when you incorporate all these blogging ideas, especially if other blogs/Web sites link to your post.

So what do you think? I think I need more of these links back to my clients!

 

 

Reasons to Blog about Your Lectures and Workshops:5

 

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Increase traffic on your site. If someone named Dave made a hilarious comment in your speech, quote him in your write-up of the event . If possible, put a link to his site in the post. Then email him. Dave will take ownership of your blog post and send it to hhis friends, thus increasing traffic. Also, put your client’s name in the title for Google optimization, e.g., “Dave Obee Speaks at Calgary Vernon and Kamloops.”

what do you think, Dave? Would this work?

 

Reasons to Blog about Your Lectures and Workshops:4

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Use the blog as a journal lof your business liofe as a speaker. Chronicle your travels, seminars, workshops consultations , adventures etc.  Be sure to include lots of names of clients and key contacts. Remember to link posts to client sites.  Weeks, months, even years after speaking engagements, you will be able to look back at past successes.Well, almost like a journal. Don’t confess undieing love for some genealogy hero. Be discrete but have fun. It is fun.

Reasons to Blog about Your Lectures and Workshops:3

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Another good reason to blog about your lectures is that people see what they missed. I recently learned from one expert the importance of making your blog post about the event almost like a review of a concert that came to town. Discuss highlights, funny moments, even screw-ups and interruptions. Make readers say, “Wow, that sounded awesome!” “I should go next time.” Or, “I should book that guy for our meeting!”

Are You Thinking Big Enough?

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The other day I received a message from my friends at SpeakerNetNews asking this all important question. its a good one to ask. You would be surprised at the number of talented genealogy speakers and teachers out there who think too small and aim too low. the same goes for most professional genealogists– too small thoughts; too low aspirations, in my humble opinion. Those sort of thoughts and aspirations are best left to the mediocre speakers, teachers and and researchers. You, gentle reader are better than that.

Here’s what the message said:

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Reasons to Blog about Your Lectures and Workshops:2

man-teaching.jpg Elicit testimonials. If possible, email the link to your speech post to everyone in your audience. you should be obtaining those email addresses at registration. If your workshop participants are blog-savvy, they’ll leave comments with glowing testimonials about how great you were. You can edit out the sour ones– I do. Other readers of your blog will see those positive comments and want to be a part of your workshops.

Reasons to Blog about Your Lectures and Workshops:1

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Pictures show you doing what you do. So take along your digital camera and arrange for photos of you in action: helping a learner, leading a discussion or in full voice in front of the class holding up the rubber chicken or some other more relevant prop. Always include pictures. This provides social proof that you are a real educator, effective and “out there.” Before I go out to my next lecture, I’ll get that digital camera and have my apprentice take photos. Anyone can claim to be a speaker, but with pictures of you in front of audiences, it reinforces what you do. There’s no doubt.

What do you think?

Background Music for Your Website

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In my surfing adventures I have found some sites with very disappointing soundtracks. If you want to use sound on your website, consider something legal. There may be others sites to find music on you can use under licence , but check out Stock20.com

Pick something thats your kids won’t describe as cheezy, or sounds too much like elevator music.

Resources for the Business-oriented Professional Genealogist

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A recent e-mail from Lauren Richardson contained the following list of on-line resources to help aspiring professional genealogists, educators and researchers establish their business on a business like basis. I think you’ll find these resources useful. I know you can recommend more such respurcess.

Lauren writes, “I especially like the one that gives average salary comparisons. Look up private investigator, technical writer, paralegal, independent consultant, and corporate trainer among others.”

Continue reading