This photo of my grandparents with my Mom on granddad’s knee is a reminder of their educational philosophy. Granddad was a curious, pragmatic rancher. Grandma grew up in a home in England where indepenent learning was prized. They taught Mom a very
pragmatic approach to independent learning. Which brings me to this post. How would you like to get weekly announcements of audio lectures, many of them free that could help you improve your genealogy business. Check out Seminar Announcer
What do you think?
Tommy Yan, a dynamic Asian-American motivational speaker has some interesting ideas on e-newletters to elevate them to a higher standard and motivate your potential and present clients for your genealogy speaking venture. Too many of those e-newletters or E-zines are 100% information free. Here’s Tommy’s seven deadly sins for e-zines
In the last year or so I have been thinking about doing a free newsletter to serve certain potential clients. E-newsletters or E-zines can be a very simple way to add value to my services and keep my name and services before the public. Many professional seminar speakers have them, as do genealogy service outfits. Continue reading
I offer a door prize at my presentations. Someone once asked if it was a real door. I wish I’d thought of that. I recently disposed of and old set of shower doors. No, a door prize is a prize for which anyone enterying the door at and event was eligible. Its not a raffle. Its a givee-away to wake up the people , add a little excitement and add value to the learning experience. Continue reading
Here are a few more reasons for you to write a glowing review of every lecture or workshop you deliver.
Content generation. By making notes about each speech and recording them on your blog, you are managing your content for future speeches and books. One speaker told me, “I can’t tell you how many times I referred back to old post-speech blog postings to help me with a current project.” I find that intriguing .
Attract new customers. When people read about how you helped a certain genealogy or historical organization, they’re going to say, “Hmmm…I wonder if he could do that for my group? Maybe I should give him a call…” And you’d better believe getting folks to call you about speaking is a whole lot better than making a cold call.
Customer service. By blogging about your speech, the venue, the client and the audience, you compliment your customer. think about that for a moment. Be sure to email your meeting planner contact and invite him/her to read the glowing post. And be sure to link to the host’s web site. It’s the best thank-you note in the world.
Credibility and celebrity. Blogging your lectures results in more credibility for you as a speaker, and enhanced celebrity status when you incorporate all these blogging ideas, especially if other blogs/Web sites link to your post.
So what do you think? I think I need more of these links back to my clients!
Increase traffic on your site. If someone named Dave made a hilarious comment in your speech, quote him in your write-up of the event . If possible, put a link to his site in the post. Then email him. Dave will take ownership of your blog post and send it to hhis friends, thus increasing traffic. Also, put your client’s name in the title for Google optimization, e.g., “Dave Obee Speaks at Calgary Vernon and Kamloops.”
what do you think, Dave? Would this work?
Use the blog as a journal lof your business liofe as a speaker. Chronicle your travels, seminars, workshops consultations , adventures etc. Be sure to include lots of names of clients and key contacts. Remember to link posts to client sites. Weeks, months, even years after speaking engagements, you will be able to look back at past successes.Well, almost like a journal. Don’t confess undieing love for some genealogy hero. Be discrete but have fun. It is fun.