Category Archives: Speaking/Lecturing

The Genealogy Clinic

I spotted a notice in a British genealogical publication that some noted professional genealogist was holding a surgery at a certain time or place. I smiled. My English cousins speak as peculiar a language as my American nieces and nephews, just not the same language. A surgery is an event where you can visit a specialist and discuss a problem or issue. In North American English we often use the term “clinic” the same way.

So what is a Genealogy Clinic and how could it be used? Continue reading

Getting Attention: The Core Concept of Marketing

picture-130.jpgPutting together a lecture tour is hard work. I only gave myself seven months lead time, a big mistake. You need time to build relationships with potential host genealogy groups. Its been claimed that the essence of marketing services like genealogy lectures and workshops is getting attention. Recently I learned about four main ways to get attention; clearly communicating your marketing message.

The four ways to communicate your marketing message are by communicating the following: Continue reading

Workbooks: Another Look at a Useful Tool

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A good workbook can reinforce or expand on your lessons, workshops or lectures by reviewing and expanding on concepts you introduce in your aural presentation. It does this by asking each learner personally to respond to your questions. Lets explore this a bit. Continue reading

Thinking in New Paradigms: Course Corrections

picture-130.jpgI’d like to blame Dean Hunter, Past President of the Federation of Genealogical Societies for planting the doubts that led to changes in my thinking, but to be honest, the doubt was percolating on the back burners of my mind for some time. It was at the National Genealogical Society conference in Milwaukee in 2002. Dean and I shared a room. One evening he told me about a conversation with his friend David Rencher, about what they were taught in their beginning genealogy classes. We were on our way to dinner with David in a great seafood restaurant. “What were you taught?” David and Dean asked. Continue reading

A Media Release Without Usual Media

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When I was a young man about town, in my rock and roll days, promoting rock concert the success of press releases I’d written was determined by how many journalists deemed the releases worthy of their time and attention. And though I knew thed editors of both newspaers, and radio station managers and djs, they often had no time for my media releases Continue reading

Negotiating Speaking Fees: The Speakers View

 

picture-130.jpgman-teaching.jpgRecently, on the Genealogical Speakers Guild list I posed some questions about speakers fees. I was curious about how flexible speakers were on their fees, knowing that a good one hour lecture represents and investment of 50 hours work -time that could be used serving paying clients. And thus a four lecture seminar means a 200 hour investment. At $25 per hour thats a $5000 investment. Speakers were asked if they would barter for part of the fee. I was surprised at the large number of respondants who reduced fees, and how few mentioned bartering for some of the fee. But its the desenters, the speakers who would not budge on fees that made most sense to me. Continue reading

Take Your Brick-wall Problems into Surgery

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I spotted a notice in a British genealogical publication that some noted professional genealogist was holding a surgery at a certain time or place. I smiled. My English cousins speak as peculiar a language as my American nieces and nephews, just not the same language. A surgery is an event where you can visit a specialist and discuss a problem or issue. In North American English we often use the term “clinic” the same way. So what is a Genealogy Clinic and how could it be used?

Continue reading