Here are a few more reasons for you to write a glowing review of every lecture or workshop you deliver.
Content generation. By making notes about each speech and recording them on your blog, you are managing your content for future speeches and books. One speaker told me, “I can’t tell you how many times I referred back to old post-speech blog postings to help me with a current project.” I find that intriguing .
Attract new customers. When people read about how you helped a certain genealogy or historical organization, they’re going to say, “Hmmm…I wonder if he could do that for my group? Maybe I should give him a call…” And you’d better believe getting folks to call you about speaking is a whole lot better than making a cold call.
Customer service. By blogging about your speech, the venue, the client and the audience, you compliment your customer. think about that for a moment. Be sure to email your meeting planner contact and invite him/her to read the glowing post. And be sure to link to the host’s web site. It’s the best thank-you note in the world.
Credibility and celebrity. Blogging your lectures results in more credibility for you as a speaker, and enhanced celebrity status when you incorporate all these blogging ideas, especially if other blogs/Web sites link to your post.
So what do you think? I think I need more of these links back to my clients!