Category Archives: Speaking Business

Business Card Design

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The Hermit poet and I were discussing business card design last night. He was particularly pleased with how his new card as editor of Box Car Poetry Review looks. Mine is very basic so I took out my cache of your cards collected at conferences across the continent, and through daily business to look them over. Mine is OK but not stellar. Here are six ideas I think might improve our business cards and make them more usable. Of course the card will not compensate for a dirty shirt, or a dab of Dijon’s on your chin. Continue reading

Getting Attention: The Core Concept of Marketing

picture-130.jpgPutting together a lecture tour is hard work. I only gave myself seven months lead time, a big mistake. You need time to build relationships with potential host genealogy groups. Its been claimed that the essence of marketing services like genealogy lectures and workshops is getting attention. Recently I learned about four main ways to get attention; clearly communicating your marketing message.

The four ways to communicate your marketing message are by communicating the following: Continue reading

Negotiating Speaking Fees: The Speakers View

 

picture-130.jpgman-teaching.jpgRecently, on the Genealogical Speakers Guild list I posed some questions about speakers fees. I was curious about how flexible speakers were on their fees, knowing that a good one hour lecture represents and investment of 50 hours work -time that could be used serving paying clients. And thus a four lecture seminar means a 200 hour investment. At $25 per hour thats a $5000 investment. Speakers were asked if they would barter for part of the fee. I was surprised at the large number of respondants who reduced fees, and how few mentioned bartering for some of the fee. But its the desenters, the speakers who would not budge on fees that made most sense to me. Continue reading

Take Your Brick-wall Problems into Surgery

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I spotted a notice in a British genealogical publication that some noted professional genealogist was holding a surgery at a certain time or place. I smiled. My English cousins speak as peculiar a language as my American nieces and nephews, just not the same language. A surgery is an event where you can visit a specialist and discuss a problem or issue. In North American English we often use the term “clinic” the same way. So what is a Genealogy Clinic and how could it be used?

Continue reading

Negotiating With Speakers

marshwhambrookc1870.jpg Meet Marsh William Hambrook (1805-1874)  my immigrant ancestor, and by necessity, a pretty fair hand at negotiating a deal, especially to obtain a good horse. Those bargaining skills  are often neglected in our credit card society but are very useful if you are shopping for talented speakers, workshop leaders etc for your library or  genealogical society. Here’s what I mean. Continue reading

The Independent Information Entrepreneur

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Recently I encountered a professional seminar speaker who called himself an “independent information entrepreneur”. So I Googled the term. What intrigued me was the fact this speaker was not trained in library and information sciences. In the library world the term refers to librarians who contract to do research. Although few librarians are interested and success may be dificult, those with strong reference and research experience and skills may become an independent information entrepreneur. Continue reading

Prime the Pump

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Here’s a piece of advice for genealogy speakers that may surpise you. When you find a column, article, or blog in an area similar to your expertise, you should write to the author and compliment them. one speaker reports that she begun doing this in earnest and was astounded at the results. The key, apparently, is to sincerely compliment them on something they’ve said, and offer to be a resource for them. However, you need to remain humble. Don’t promote yourself, your book, Web site or blog. Continue reading